Redefining sustainability, together.

We don’t just understand your industry. We speak its language.

Landscape I Sustainability I Commercial Strategy

Empowering businesses with our vision
for a better future.

Deep Green is a specialist consultancy founded on over 30 years of built environment expertise. We empower organisations including manufacturers, developers, contractors, and BIDs to do better for people, place, and planet without losing sight of commercial viability.

We operate at the intersection of design thinking, commercial strategy, and sustainable innovation. Our mission is to help built environment organisations translate complex technical and environmental goals into clear value, long-term influence, and genuine market impact.

At Deep Green, we believe sustainability is no longer an optional bolt on but the essential infrastructure of a resilient business. We work with clients to bridge the gap between high level environmental intent and the reality of procurement, specification, and delivery.

How We Partner with Organisations

We support our clients in navigating the complexities of the modern landscape through:

  • Strategic Alignment: Converting technical and environmental complexity into clear and actionable objectives that align with commercial priorities.

  • Specification Led Growth: Developing marketing and business development strategies specifically designed for the nuances of the design and construction sectors.

  • Narrative and Integrity: Shaping credible brand values and compelling narratives rooted in delivery reality, helping you call out greenwashing and lead with transparency.

  • Business Performance: Embedding sustainability as a core driver of profitability and resilience rather than a compliance exercise.

  • Industry Education: Designing and delivering high quality CPDs and specification focused sales training tailored to the needs of the design community.

  • Collaborative Leadership: Facilitating informed, cross disciplinary dialogue to break down industry silos and create space for meaningful innovation.

Our Philosophy

Deep Green is rooted in a lifelong conviction that our external environments are vital to human health and planetary survival. We bring a deep, holistic understanding of how design intent meets the real world of projects.

We collaborate selectively with those who share our values, helping businesses in the built environment move beyond traditional consultancy to create a future that is truly Deep Green.

  • A Strategic Partner for Brand and Impact

    I've had the pleasure of working closely with Romy on our Bespoke proposition, and the value she's brought has been both immediate and lasting. She takes time to genuinely understand the brand, the commercial context, and the people involved — and translates that into clear, practical strategies that connect design thinking with real specification outcomes. That's a rare skill.

    She also supported us at FSB Cologne last October, presenting at our conference with confidence and clarity.

    Romy is diligent, creative, and deeply knowledgeable in her field. She cares about the work she's involved in, goes the extra mile without fuss, and is genuinely easy to work alongside. I'd recommend her without hesitation.”

    - Warren Troye, Vinci Play 

  • From Complexity to Clarity: Strategic Guidance for Organisational Evolution

    "We asked Romy to advise us at an important moment in the evolution of Camlins - immediately following our change to 100% employee ownership. We had done a great deal of good work to reach that point, and were well placed press on, but we also felt this was a timely opportunity to think more deeply and widely about the way we work, and why we do it. Having explored a lot of interesting, complex ideas with us, Romy was able to boil this down to clear practical courses of action for the short to longer term. We are working through this now and have no doubt of the commercial value it will bring, alongside the value of knowing that what we do together is worthwhile."

    -Paul Shirley Smith, Camlins

  • The Perfect Partner for Navigating New Business Ventures

    As a relatively young business, it’s often wise to seek advice before jumping into something new. In this instance, Romy was exactly the right person to work with. We’ve worked with Romy for a long time and her knowledge and practical experience of the sector is invaluable. The outputs that she delivered were detailed and well thought through, giving a clear understanding of the potential pitfalls and  opportunities. The next steps were clear and actionable which has made it easy for us to move the project along. I would highly recommend picking up the phone and picking her brain!

    -James Gosden, Specification Director, Tectonix Ltd

  • Systems thinking for complex challenges

    I bridge design thinking, commercial strategy, and sustainable innovation, finding gaps in your business plans and building frameworks to close them. Think fractional COO, with less jargon.

  • Marketing and business development strategies that deliver

    Growth, profitability, new markets, sustainable manufacturing, product development - or bring me a new challenge!

  • Brand values and narratives that work

    Internal alignment and external resonance; expert content creation; thought leadership and authentic storytelling across urban greening, universal design, healthy placemaking, building sustainable communities, and much more.

  • Purpose-driven business transformation

    ESG with substance; strategy built around the UN SDGs; embedding social sustainability; driving cultural change; developing the ‘soft skills’ to make it all stick. Need a critical friend? I’m here…

  • Bespoke CPDs and specification sales training for manufacturers and contractors

    Converting technical expertise into genuine stakeholder engagement Sustainable materials or processes, ethical supply chains or horticultural expertise – made accessible and relevant. 

  • Industry conversations that matter

    I bring people together for discussions that flow and achieve real outcomes: focus groups, awards judging, chairing and moderating. I write and edit awards entries, case studies, and reports.

Romy Rawlings, Director, DeepGreen Consultancy Ltd

I love collaborating with a diverse range of clients who share my values and work predominantly within the built environment industry. I'm all too aware of the siloed nature of our sector and my approach is always to break this down through collaboration - more than anything, I see myself as an effective enabler. If you don’t immediately recognise yourself in the above snapshots but your overarching ambition is to build a better business with people and planet at its heart, tell me what you need. Perhaps you’d simply benefit from an extra pair of hands for a while in one of these business areas - if so, talk to me.